Our Top Tips When Launching a Supplement Brand
- Lee Donnily
- Sep 22
- 1 min read
Lessons From the Inside
Launching a supplements company is exciting, but it’s also complex. Over the years, we’ve helped entrepreneurs, creators, and athletes bring capsules and gummies to market. Along the way, we’ve seen what works and what fails.
Here are our top tips for launching a supplements brand successfully.
Tip 1: Start in the Lab
Every journey begins with the VIP Lab Experience. Don’t skip this step. It’s where you taste, test, and refine your supplements while learning exactly how compliance and Peak Certification protect your brand.
Tip 2: Choose the Right Format
Capsules and gummies each have their strengths. Capsules are professional and versatile; gummies are fun and approachable. The right choice depends on your audience.
Tip 3: Don’t Underestimate Branding
Supplements aren’t commodities, they’re lifestyle purchases. Work with experts to build branding that connects emotionally and complies legally.
Tip 4: Prioritise Compliance From Day One
Regulatory shortcuts might save money short term, but they kill brands long term. Peak Certification ensures your supplements are trusted by consumers and retailers.
Tip 5: Plan for Scale
Think global from the beginning. With Health Icons, you can distribute to 30+ countries, ensuring your brand grows beyond your starting audience.
Conclusion: Avoid Pitfalls, Build Icons
The supplements industry is booming, but only the brands that combine speed, compliance, and strong branding will thrive. Follow these tips, and you’ll avoid the common mistakes that sink startups.
At Health Icons, we don’t just help you launch, we help you build an iconic brand.
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