House Products vs. Custom Formulations: Which Is Right for You?
- Jai Napper
- Sep 16
- 1 min read
Two Paths to Launch
When launching a supplements company, one of the first decisions you’ll face is whether to start with house products or invest in a custom formulation. At Health Icons, we offer both, and which one you choose depends on your goals.
Option 1: House Products
House Products are pre-formulated, tested, and ready to go. All you need to do is brand them.
Benefits:
Fastest to market (launch in weeks).
Lower upfront investment.
Proven formulas consumers already trust.
Option 2: Custom Formulations
If you want something unique, a custom formulation may be the right choice.
Benefits:
Tailored to your vision.
Stronger brand differentiation.
Greater control over ingredients and benefits.
This option takes more time and investment but creates a supplements brand that is truly yours.
The Lab Experience: Where You Decide
During your VIP Lab Experience, you’ll get to sample both house products and potential custom formulations. You’ll see the difference first-hand, taste gummies, test capsules, and explore what makes sense for your market.
Which Is Right for You?
Creators & Influencers: House products let you move fast and monetise quickly.
Entrepreneurs Building Legacy Brands: Custom formulations create long-term differentiation.
Conclusion: No Wrong Answer
Whether you choose House Products or Custom Formulations, Health Icons ensures your supplements brand is compliant, certified, and ready to scale. The key is starting in the lab, where your journey takes shape.
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